Vodafone’s Digital Transformation Journey with the Digital Marketing Institute
In a digital-first world, businesses must evolve continuously to remain competitive. Vodafone, a global leader in the telecoms industry, understood this well. Known for its innovation and adaptability, the company took a proactive step toward upskilling its global workforce in digital marketing by collaborating with the
Digital Marketing Institute (DMI).
Client Overview
- Client: Vodafone
- Industry: Retail / Telecom
- Services Delivered: IT Consultancy, Cloud Computing, Cyber Security
- Partner: Digital Marketing Institute
- Platform: Online / E-learning
The Challenge: Building Digital Marketing Skills Globally
Mohsin Ghafoor, Vodafone’s Head of Global and Commercial Learning and Development, was given a vital task:
to elevate digital marketing standards across the organization. With a large, geographically diverse team, Vodafone needed a solution that was both
scalable and consistent.
“Our aim was that every marketer at Vodafone reaches what we would describe as a minimum acceptable standard of digital marketing skills… and be able to apply that to their day job and have an impact on our customers.” – Mohsin Ghafoor
For Natasha Brookes, Learning and Development Specialist, the answer was clear —
an online learning solution. It had to deliver high-quality training to marketers across different markets in a
unified and streamlined way.
The Solution: Global E-Learning with DMI
The
Digital Marketing Institute identified Vodafone as a company that doesn’t just follow trends — it sets them. Vodafone was not looking for basic training, but for an
up-to-date, in-depth curriculum that could empower its teams to anticipate customer needs and act on them.
“I had the greatest degree of confidence in the Digital Marketing Institute, both in terms of quality of content and their global certification standard.” – Mohsin Ghafoor
With an existing learning management system already in place at Vodafone, integrating DMI’s content was the next logical step. The partnership kicked off with a
global user license, granting Vodafone staff access to
15 digital marketing modules from both the
Professional Diploma and
Specialist Diplomas.
Implementation & Integration
The DMI team worked hand-in-hand with Vodafone to:
- Select tailored modules relevant to Vodafone’s goals
- Integrate content into their LMS
- Promote the launch through internal campaigns, e-flyers, and newsletters
- Ensure content was accessible globally, on-demand, and across time zones
This seamless integration meant that Vodafone employees could
learn anytime, anywhere, creating a consistent, modern learning environment across the organization.
The Results: A Digitally Empowered Workforce
Today, Vodafone’s Marketing Academy leverages
video-based, globally recognized certification content to educate and certify its workforce. This has enabled the company to:
- Improve internal digital marketing capability
- Standardize digital knowledge across regions
- Cultivate a culture of continuous digital learning
The collaboration remains strong, with DMI continuing to support Vodafone’s digital ambitions.
“I found the relationship to be a really positive one… what I was saying about Vodafone’s needs and requirements in this space was being listened to.” – Mohsin Ghafoor
Conclusion
Vodafone’s partnership with the Digital Marketing Institute stands as a
benchmark for successful global upskilling. By investing in people and prioritizing education, Vodafone ensures it remains at the forefront of the digital age — ready to serve customers better and smarter than ever before.
