Vodafone Upskills Global Workforce with Digital Marketing Institute Partnership
As one of the most recognized names in the telecoms industry, Vodafone is no stranger to innovation. With a global presence and a reputation built on adaptability, the company understands the importance of keeping its workforce equipped with the latest skills — especially in the ever-evolving world of digital marketing.
To support this goal, the Vodafone Marketing Academy partnered with the Digital Marketing Institute (DMI) to roll out a professional education program aimed at sharpening the digital skills of its marketing teams worldwide.
📍 Client Overview
Client: Vodafone
Industry: Retail / Telecom
Services: IT Consultancy, Cloud Computing, Cyber Security
Program Partner: DigitalMarketingInstitute.com
🎯 The Challenge: A Digital Skills Standard for All
Vodafone’s commitment to excellence led to a clear goal: ensure that every marketer in the company reaches a strong and consistent level of digital marketing competence.
“Our aim was that every marketer at Vodafone reaches what we would describe as a minimum acceptable standard of digital marketing skills, knowledge, and capability,”
– Mohsin Ghafoor, Head of Global and Commercial Learning and Development, Vodafone
However, with a large and globally dispersed workforce, traditional classroom training was not an option. An online solution was needed — one that would provide a uniform learning experience across all markets.
“Vodafone is a large global organization… what better way to do it than having one place where marketers can come and learn?”
– Natasha Brookes, Learning and Development Specialist, Vodafone
💡 The Solution: A Future-Proof Digital Training Strategy
Vodafone selected the Digital Marketing Institute as their learning partner based on DMI’s strong reputation, quality content, and internationally recognized certification standards.
With an e-learning system already in place, Vodafone was well-positioned to integrate DMI’s digital marketing modules. The program was designed to be flexible, current, and impactful — ensuring staff could learn anytime, anywhere.
Key highlights of the partnership included:
✅ Access to 15 tailored modules from DMI’s Professional and Specialist Diplomas
✅ A global user license for seamless rollout across all Vodafone markets
✅ A curriculum aligned with real-world digital marketing demands
✅ Fully integrated content within Vodafone’s existing LMS platform
“I had the greatest degree of confidence in the Digital Marketing Institute, both in terms of quality of content and their global certification standard,”
– Mohsin Ghafoor
🚀 Results: Engaged Teams, Enhanced Skills
The impact was immediate and far-reaching. Vodafone’s global workforce could now:
🔹 Access consistent and high-quality training across regions
🔹 Engage in video-based learning suited to busy schedules
🔹 Apply new skills directly to their roles, improving customer impact
To support a successful rollout, the initiative was launched with creative internal promotions, including e-flyers, newsletters, and awareness campaigns that generated enthusiasm and high participation rates.
Today, the collaboration continues, with DMI playing a key role in helping Vodafone unlock its full digital potential and empower its marketing professionals to stay ahead in a fast-changing landscape.
“It certainly felt to me that what I was saying about Vodafone’s needs and requirements in this space was being listened to,”
– Mohsin Ghafoor
✅ Conclusion
Vodafone’s partnership with the Digital Marketing Institute exemplifies how global organizations can lead by example — investing in meaningful digital transformation through education. With a strategic approach to learning and development, Vodafone continues to empower its people and shape the future of digital marketing worldwide.